Women in Coffee at the Helm as IWCA Uganda Chapter Celebrates International Women’s Day.

Women in Coffee at the Helm as IWCA Uganda Chapter Celebrates International Women’s Day.

Collective action and shared ownership for driving gender parity is what makes International Women’s Day successful. Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.” Learn more at https://www.internationalwomensday.com/

Women in Coffee in Uganda joined the rest of the world to celebrate International Women’s Day (IWD), 2019. The theme for International Women’s Day 2019, which took place on 8 March, was “Balance for Better.

Celebration of IWD in Uganda was preceded by a series of press talks, radio and television talk shows, and social media messaging campaigns in which the International Women’s Coffee Alliance—Uganda Chapter worked to lobby and advocate for the empowerment, active and meaningful involvement of women across all the coffee value chains in Uganda. #WomeninCoffee #BalanceforBetter. https://www.facebook.com/IWCAUgandaChapter

Messaging focused on increase the quality and quantity of Ugandan coffee; and a call for Ugandans to increase local coffee consumption in Uganda for a sustainable coffee industry with high stakeholder value for social transformation. It was an advocacy opportunity, a call to empower, connect and advance women.

IN Kampala: IWCA Uganda Chapter President Hon. Victoria Sekitoleko championed proactive media engagement campaign to address the issues that limit women from gainfully participating in the coffee value chains. This included the development of key messages and subsequent social media campaigns reaching a local and international audience of more than 1,511 people, together with 134 social media engagements. The Chapter issued a Press Release, which addressed market access and market linkages, advocacy for equitable inclusion of women and their households in coffee value chains, pro-women socio-economic empowerment program

In Kanungu: Radio talk show at Kanungu Broadcasting Service (KBS) on March 6 2019, 9-10.30pm attended by key IWCA Uganda Chapter members in Kanungu District, namely, Mrs. Loy Byarugaba and Mrs. Christine Busigye. The talk show was also attended by Mrs. Mrs. Consolata Tumwesigye, IWCA Uganda Chapter Member of Board. It was hosted by Mr. Andrew Arinaitwe, the Omukazi W’omutima Agri-Business Weekly Show Anchor, a show that is dubbed, “Pariyamenti y’Abahingi n’Abarisa” Centered on the theme of ICD, listenership to this talkshow spanned the districts of Kanungu, Bushenyi, Mitoma and Rukungiri, Kasese and Kisoro, with more than 15 call-ins.

BALANCE FOR BETTER: A balanced world is a better world. Raise awareness against bias. Take action for equality. #WomeninCoffee #BalanceforBetter.


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